General Health & Wellness
Take control of your health, your body.
We provide innovative products  and education to support women’s health over the different stages of life.

We want to support women to step up and take care of themselves, of their bodies, of their health!

Health is defined as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity” by the World Health Organisation.
It’s an important reminder about looking after ourselves. Health isn’t just about not being sick, but it’s about being well. There are so many things that can get in the way of us being well in today’s world and we need to be conscious of these things and address them early.

Common Questions

The Leaf can be worn as a bracelet, necklace or a clip. Don’t worry, all of the accessories are included. 🙂

To wear the Leaf as a clip, lift the metal clip and slide over your garment. Leaf can be attached to the hem of your top, shirt, or waistband. 

To wear it as a necklace, pull the necklace through the metal clip hoop so that the tip of your Leaf is pointing downward. The necklace can be set to different lengths, so you can pick your favorite way of wearing it.

If you would prefer to wear your Leaf on the bracelet, first attach the metal clip to the large hoop at the top of Leaf. Lay the Leaf on the top of your non-dominant wrist with the design facing upwards, and wrap the leather strap around your wrist twice. Then, guide the other end of the leather strap through the metal loop found on the bottom end of the Leaf, and make sure to feed it from the underside, so that the tip of the strap is pointing up. Pull the strap so that the bracelet feels firmly in place and attach the appropriate hole over the metal peg and guide the leather ring over the strap to hold it in place. Please note that this bracelet feature is not available for Leaf Chakra edition.

The LEAF is a sleep, activity and reproductive health monitor that helps you cope with stress through built-in breathing exercises. This smart piece of jewellery works as a tracking system for your health and provides insights and helpful reminders to keep you on track. Monthly cycles (fertile days, ovulation, period, and contraception intake) are tracked through the app so that you can have a greater awareness of your reproductive health. It can be worn as a necklace, a bracelet, or a clip. The LEAF syncs with the app and all of your data is transferred wirelessly. It also vibrates to remind the user to either be more active or reduce the intensity of her workouts based on her set preferences.

The Bellabeat Leaf tracks various aspects of your health and provides an overview of your activity, sleep, and menstrual cycle. It also helps you relax and relieve stress by guiding you through breathing exercises built into the LEAF app. When you’ve been inactive for too long based on your activity preferences, its Smart Alarm reminds you to stay active. By presenting you with a realistic picture of
your daily habits, the LEAF gives your body a voice and motivates you to make better choices.

Bellabeat LEAF has been designed specifically for women. Its elegant and fashion forward look, in combination with it’s ability to be worn as a bracelet, a necklace or a clip, makes it a great accessory for any style. In addition to activity and sleep tracking, the LEAF also focuses on the vital piece of women’s health – menstrual cycle. Based on your average cycle length and the date of last period, the LEAF app is able to determine fertile days, ovulation, period days, and can help track use of contraception. The LEAF also helps you focus on your mental well-being by encouraging you to learn and practice deep breathing technique through guided meditation exercises built into the LEAF app.

The femfit® is a medical device that is designed to help women who suffer from urinary incontinence, target their pelvic floor muscles to restore and maintain their pelvic floor strength and health.

femfit® uses biofeedback which helps you become aware and in control of your pelvic floor muscles. The device is worn internally and as you contract your pelvic floor muscles pressure sensors detect the movement and send signals via Bluetooth to the femfit® app on your phone and/or tablet. There are eight pressure sensors on your femfit, each one represented by a pink or blue bar on the app. Try to keep the pink bars higher than the blue bars during a contraction. When you are contracting correctly, a bird flies along a path which guides you through a programme of pelvic floor muscle exercises.

These exercises have been designed by experts and clinically shown to increase pelvic floor muscle strength and coordination. The femfit® is able to show you exactly what is happening during this process and will help you do this correctly.

The team at JUNOFEM pride themselves on the extensive research that underpins the femfit. The exercise programme that has been used for the app was designed by a global expert in Canada. (C2004 Chantal Dumoulin, Pelvic floor muscle exercise programme: Université de Montréal. All rights reserved.) The programme was developed and tested following individual pelvic floor muscle instruction by a trained physiotherapist. A randomized control trial has shown a median reduction of 70% in leakage episodes for women who complete the programme. It does rely on the user being able to contract their pelvic floor muscles, correctly. If you are unable to visualise a pelvic floor muscle contraction using the femfit® as directed, please contact your clinician/physiotherapist.

We currently do not recommend the use of the femfit® during pregnancy, as clinical studies for this use have not been completed. You can however use the app alone without the device to guide you through the exercises at any time. We recommend waiting 6 weeks after you have had your baby before using the femfit® and always recommend you complete postnatal checks with a healthcare professional before starting any exercise programme.

Other devices on the market typically measure changes in pressure only, using just one or two sensors. The femfit® system delivers more—more sensors, more data, more insights into multiple muscle groups—all in real-time, helping you better understand your technique from the comfort of your home.

When it comes to pelvic floor strengthening, correct technique is everything—it’s the difference between getting better and not making any progress at all. Now you can train right and feel better, with femfit®.

General Health & Wellness Products

We import the finest scientifically verified technologies from around the world to New Zealand to support women’s health.

Bellabeat women's wellness health tracker FemTech Revolution

Bellabeat Fitness Trackers

Bellabeat provides a range of fitness and wellness trackers, designed to empower women to unlock their full potential.

Bellabeat women's wellness health tracker silver

Bellabeat Leaf Trackers

The Bellabeat smart jewellery tracks your activity, sleep, menstrual cycle as well as hydration and mindfulness. The Bellabeat app provides a range of women's health content.

Femfit Pelvic Floor training device

femfit® by JUNOFEM is a state-of-the-art pelvic floor training system that can resolve up to 80% of urinary incontinence symptoms in just 12 weeks.

Crave small vibrator on chain

Our Crave Range

Crave specialises in discreet, luxury sex toys for women. With innovative design and high quality materials, they look as good as they feel.

Customer Reviews

I love my leaf! It's definitely more accurate in counting my steps than anything else I've used. Some devices you can shake and it counts that as steps this one doesn't its very accurate in its step count. I also love how it tracks my sleep and I don't even have to remember to press a button to say I'm sleeping(I would always forget to press it before sleeping with other devices). It knows when I sleep and has helped mon it. The breathing exercises are also really great to use when you are stressed. And one of the best things I love is no charging!! Great product.
I love my Leaf!
femfit® is so motivating and easy to use. I didn’t want to miss a day of exercises—I'm noticing a real difference!
junofem femfit pelvic floor trainer
Femfit pelvic floor training device
I honestly didn't know what to expect when this came in the mail, but the Vesper necklace is such a beautiful creation. The material is really high quality, and I totally underestimated the power of this little thang. It's such a simple and sleek compliment to almost any outfit. Thank you so much Crave for making self pleasure so easy, beautiful, and handy.
small silver vibrator on chain
Crave Vesper - my first vibrator!